The Secret About Advertising
Advertising does not automatically increase your sales. Let that sink in for a moment. If exposure to an advertisement would cause us to take action every time, we'd all be broke!

So Why Advertise?
Advertising lets potential customers know about your company, products, and services. It can help to create brand awareness. At the risk of going into a lecture about consumer behavior, if people are deciding on a product or service, they need to know about you in order to consider you.

What's up with the kid and the slingshot?
Advertising needs to be on target. If you want to reach your customers, you need to know about your customers. Not just if they're women or men, old or young, but what do they read and watch, where else do they shop, how do they decide to make a purchase. Why are they your customers?

The kid with the slingshot knows what he's aiming for. Do you?